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Stop Words

Stop Words

Stop words are words that search engines don’t consider because they’re so common. They can be your best friend or worst enemy, so let’s look at how to use them effectively. Here is a list of stop words.

The Dangers: Stop Words in Titles

Because titles are brief phrases, clogging them with stop words detracts from what you’re trying to say.

Bad: Instead of Worrying About Keyword Density, Focus on Content

Better: Content Trumps Keyword Density

Bad: She’ll Really Love Our New Eco-Friendly Nail Polish

Better: New! Eco-Friendly Nail Polish by Company Name

In the first example, I removed all stop words because I could easily do so. In the second example, the title sounded best with some stop words, so I left some in. In both cases, though, I removed all unnecessary stop words.

The Benefits: Stop Words in Sentences

Unlike titles, your sentences aren’t limited to a handful of words, so you can use stop words without worrying about them detracting from your keywords.

Of course, you should still cut all unnecessary words, but stop words aren’t always unnecessary. In fact, stop words can help you incorporate your keywords.

I gave an example in Natural Keyword Integration of breaking up an awkward keyword phrase with a stop word. Situations like that are the best way to use stop words to your benefit.

Bad: Our best choice for young homeowners. This kitchen pots set under $100.

Better: Our best choice for young homeowners. This kitchen pots set is under $100.

Because search engines don’t pay attention to the word “is”, including a stop word doesn’t affect our keyword “kitchen pots set under $100”. However, the keyword does give us a grammatical sentence, which is what readers want.

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Natural Keyword Integration

Natural Keyword Integration

You’ve got a list of keywords that your client wants you to include in your writing. Now what do you do? You should definitely follow your client’s directions, but you also must focus on writing well, not on randomly throwing keywords into your text.

Search engines are more interested in meaningful content than keywords. Keywords are still important — they make it clear what your content is about — but you should never sacrifice quality for keywords.

It doesn’t have to be an either/or situation, though; you can have great content as well as relevant keywords. Let’s see how!

All Natural

Making your keywords fit seamlessly into your writing is your number one keyword-related goal. No matter how relevant your content is, no one wants to read it if it’s clunky and forced around keywords.

You might need to rearrange keyword phrases so that they flow with your writing, or you might have to save a keyword for a different sentence if it doesn’t fit.

Never force keywords.

Forced: If you want a great tattoo, come to the best tattoo parlor Vancouver.

Improved: If you want a great tattoo, come to the best tattoo parlor in Vancouver.

This sentence was easy to improved; I just added the stop word “in”. While I broke up the keyword “best tattoo parlour Vancouver”, the sentence now makes grammatical sense, and algorithms won’t even notice the “in”.

Forced: Our free internet radio with no downloads plays everything from classical to country, blues to Bhangra.

Improved: Our free internet radio plays everything from classical to country, blues to Bhangra. Plus, we have no downloads.

Here I broke up the keyword phrase some more. Writing “free internet radio with no downloads” screams, “Here’s my keyword!” Breaking that phrase up makes the sentence sound natural.

Density?

If your client has given you a keyword density that he wants, you should definitely follow that request. If there’s no specified density, don’t worry.

Keyword density is unimportant for today’s algorithms. As long as you mention your keywords once or twice, you’re good to go.

Just make sure that you don’t overuse keywords since search engines penalize keyword stuffing.

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Current Keyword Strategies

Current Keyword Strategies

As a writer, you have little control over keywords. Your client gives you the keywords that she wants you to use and her desired density, and you need to follow those requests. Hopefully your client knows about the latest SEO techniques and changes in Google algorithms, but even if he doesn’t, your job is to fulfill your client’s request, not to choose keywords that you think would be better.

Having said that here are some tips on incorporating keywords most effectively.

Place Keywords in Your Subheaders

Readers appreciate subheaders with accurate keywords because they can easily tell what the next section will tell us. Scanners can also see your ideas just by scanning your subheaders. Similarly, subheaders with keywords are an easy way for algorithms to assess what your content is about.

Identify Your Keyword Concept

Google’s algorithms no longer focus on single keywords. Rather, they’re interested in your keyword concept/theme — what your page is focused on.

If your client has given you keywords to use, definitely include them at the desired density. Just don’t feel limited by the specified keywords. Latent Semantic Indexing (LSI) looks at all the words on a webpage and decides what that page is about based on the groups of related words that appear most.

So, if you’re trying to optimize a page about keyword techniques, you shouldn’t just use the phrase “keyword techniques”. Include words like SEO, LSI, ranking, algorithm, and longtail as well.

Words that are related to your keyword concept will help with rankings, even if they aren’t the exact ones that your client provided. So, use the keywords and density that your client requested, but if there’s another word that fits more naturally into one of your sentences, use that too.

Longtail Keywords: Be Number One in Specifics

You can be number one! Yes, your website can have the highest ranking, it just needs to have a specific keyword. Let’s face it, ranking highly on a broad and popular keyword is unlikely, but if you make your keywords more specific, you have a better chance of reaching the top.

Look for ways that you can modify the keywords your client gives you to make them more specific and focused on what the client is providing.

If “cupcakes” is one of your keywords and your client is a vegan bakery on Long Island, use the longtail keyword “vegan cupcakes Long Island” as well.

You’re still using the keyword “cupcake”, but you’ve also made that keyword more specific by modifying it  with “vegan” and “Long Island”. Your client has a much better chance of ranking first for “vegan cupcakes Long Island” than for “cupcakes”.

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Types of Conjunctions: What They Are and How to Use Them

Types of Conjunctions

Let’s be honest. Conjunctions aren’t very exciting. They’re not as descriptive as nouns, as colorful as adjectives or as dynamic as verbs. However, these small but mighty parts of speech are a critical part of your writer’s tool kit. Different types of conjunctions help you to smooth out choppy writing, bring together ideas, and build flowing complex sentences.

When you understand how these grammatical elements fit together, you can structure your writing better and become a stronger content writer. Let’s run through some conjunction examples, the four types of conjunctions, and what to watch for when you’re putting these words to work.

What’s a Conjunction?

A conjunction is a part of speech that links words, phrases and clauses. Think of them as bridges that connect ideas. Conjunctions fall into one of four categories based on how they’re used.

What Are Some Examples of Conjunctions in Sentences?

Coordinating conjunction example:

  • He can’t get a ride, so he has to stay home.

Correlative conjunction example:

  • I don’t know whether he’s getting a ride or staying home.

Subordinating conjunction example:

  • Because he can’t get a ride, he has to stay home.

Conjunctive adverb:

  • He can’t get a ride; therefore, he has to stay home.

What are Some Common Conjunctions?

Below are lists of common conjunctions you can use in your writing, and there are plenty to pick from. These lists aren’t exhaustive, except for the coordinating conjunctions.

Coordinating conjunctions list

Some people use the mnemonic “fanboys” to remember the seven coordinating conjunctions.

  • for
  • and
  • nor
  • but
  • or
  • yet
  • so

Correlative conjunctions list

  • either/or
  • neither/nor
  • not only/but also
  • as/as
  • both/and
  • whether/or

Subordinating conjunctions list

  • after
  • although
  • as soon as
  • because
  • before
  • by the time
  • in case
  • now that
  • since
  • unless
  • when
  • whether or not
  • while

Conjunctive adverbs list

  • after all
  • besides
  • consequently
  • finally
  • however
  • nevertheless
  • then
  • therefore

What are the Types of Conjunctions?

There are four categories of conjunctions:

  • Coordinating conjunctions (or, and, but)
  • Correlative conjunctions (and/or, not only/but also)
  • Subordinating conjunctions (since, because, when)
  • Conjunctive adverbs (however, therefore)

Here’s a closer look at how to use them and what to watch for in terms of punctuation and construction.

1. Coordinating Conjunctions

Coordinating conjunctions are single words (example: and, but, or, so).

They link equivalent grammatical elements, such as nouns with nouns, and clauses with clauses. The ideas being connected carry the same weight in a sentence.

  • I stayed up all night writing, so I was tired the next day
  • She’s editing and proofreading my essay.

What to watch for when using coordinating conjunctions:

When a coordinating conjunction joins two independent clauses (complete thoughts or sentences), use a comma between the clauses.

  • I can’t remember the rules, so I need a refresher.

When you’re joining an independent clause and a dependent clause (incomplete thought), you don’t need a comma.

  • I prefer to write on my laptop but edit on paper.

2. Correlative Conjunctions

Correlative conjunctions work in pairs (example: either/or, both/and, not only/but also, as/as)

Similar to coordinating conjunctions, they link grammatical elements of similar importance.

  • not only passed the exam, but also got 100%.
  • The box is as tall as it is wide.

What to watch for when using correlative conjunctions:

Correlative conjunctions need parallel construction. Check the words after each conjunction and make sure they’re similarly structured.

  • Correct: We should either book the tickets in advance or arrive an hour early. (In this example, the phrase “book the tickets” is parallel to “arrive an hour early”)
  • Incorrect: We should either book the tickets in advance or be arriving an hour early. (In this example, the phrase “book the tickets” is not parallel to “be arriving”)

3. Subordinating Conjunctions

Subordinating conjunctions are one or more words that unite ideas in a complex sentence (example: as soon as, in case, unless, while).

They link dependent clauses (incomplete thoughts) to independent clauses (complete thoughts).

  • Unless we give him a ride, he won’t be able to come.
  • Here’s some cash in case your credit card doesn’t work.

The subordinating conjunction is placed in front of the dependent clause. As Cambridge Dictionary explains, subordinating conjunctions modify the independent clause and provide a cause, reason, result or purpose.

What to watch for when using subordinating conjunctions:

Use a comma if the subordinating conjunction and dependent clause are at the beginning of a sentence. Otherwise, the comma isn’t required.

  • As soon as she’s finished her phone call, we’ll leave for the restaurant.
  • We’ll leave for the restaurant as soon as she’s finished her phone call.

4. Conjunctive Adverbs

Conjunctive adverbs are one or more words used to join two independent clauses (example: after all, besides, nevertheless).

These words are technically adverbs, but perform the same linking function as conjunctions.

What to watch for when using conjunctive adverbs:

When a conjunctive adverb unites two independent clauses in one sentence, it’s preceded by a semicolon and followed by a comma.

  • The dessert is so tempting; however, I’m trying to eat less sugar.
  • We’re happy to pay for your expenses; after all, you’re doing us a favor.

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Who, Which, and That

Who, Which, and That

Which and Who: Non-Restrictive Clauses

Non-restrictive clauses provide information that does not change the meaning of the sentence if it is removed.

These clauses are introduced by who (for humans) and which (for animals and things).

Example: The desk, which is made of faux-wood, is heavier than I expected. (You could say: The desk is heavier than I expected.)

Example: Bernice, who studies archaeology, is going to Greece this summer. (You could say: Bernice is going to Greece this summer.)

In the middle of a sentence, non-restrictive clauses are surrounded by commas, and at the end of a sentence they are preceded by a comma.

That and Who: Restrictive Clauses

Restrictive clauses provide information that is essential to the meaning of the sentence.

These clauses are introduced by who (for humans) and that (for humans, animals, and things).

Example: Fruit that is organic is more expensive than non-organic fruit. (You can’t say: Fruit is more expensive than non-organic fruit.)

Example: The man who bought my car owns a record shop. (You can’t say: The man owns a record shop.)

Example: The man that bought my car owns a record shop. (“That” and “who” can both be used with humans.)

Restrictive clauses do not use commas.

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Comparative and Superlative Adjectives

Comparative and Superlative Adjectives

Have you ever been told, “It’s more fun, not funner”, and wondered, “How am I supposed to know that”? If so, this lesson is for you.

Definitions

As the name implies, a comparative adjective compares two things. It’s formed by using “more” or “-er”.

This lesson is more interesting than that one.

I am stronger than you are.

A superlative adjective compares more than two things by showing which is the “most” or “-est”.

This is the most delicious lemon meringue pie I have ever tasted.

The gold medalist ran the fastest.

General Rules for One-Syllable Adjectives

In general, one-syllable adjectives use the -er and -est endings.

short, shorter, shortest

kind, kinder, kindest

rich, richer, richest

Now, you might be thinking, “So funner is right!” Unfortunately, English wouldn’t be English if it weren’t full of exceptions.

Even though most one-syllable adjectives use -er and -est, fun doesn’t. More fun and most fun are right.

Adjectives That End in Y

If the adjective ends in “y”, it also adds -er and -est. But be careful! You also need to change the y to an i.

Wrong: jollyer, fancyest

Right: jollier, fanciest

Adjectives with Three or More Syllables

There are no exceptions here!

These adjectives all use more and most.

illuminating, more illuminating, most illuminating

adventurous, more adventurous, most adventurous

catastrophic, more catastrophic, most catastrophic

Pesky Two-Syllable Adjectives

Did you notice that we jumped from one- to three-syllable adjectives? That’s because rules don’t really exist for adjectives with two syllables.

Some use -er/-est, some use more/most, and a lot can use either one.

Cleverer, more clever, cleverest, and most clever are all correct.

If you’re ever unsure which form to use, look it up. A quick Google search will reveal if you’re using the right form or not.

Irregular Adjectives

Last but not least are our irregulars. These adjectives don’t follow the rules at all, so you’ve just got to know what their comparative and superlative forms are:

bad, worse, worst

far, farther/further, farthest/furthest

good, better, best

little, less, least

much, more, most

old, older/elder, oldest/eldest

The good news is that that’s all! The list of irregulars is nice and short this time.

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Dangling Modifiers: Where’s the Subject?

Dangling Modifiers: Where’s the Subject?

Dangling modifiers occur when a phrase doesn’t have the subject that it’s supposed to modify.

Sentences with dangling modifiers are often funny because they have unintended meanings.

Wrong: Having eaten a small lunch, dinner tasted especially good.

Right: Having eaten a small lunch, Elaine thought that dinner tasted especially good.

The subject, Elaine, was left out of the first sentence, so it seems like dinner is the one that ate a small lunch, which doesn’t make sense.

Wrong: After finishing work, swimming is relaxing.

Right: After finishing work, Alexei relaxes by swimming.

Swimming didn’t finish work; Alexei did.

Misplaced Modifiers: In the Wrong Spot

Misplaced modifiers are a special type of dangling modifier that occur when the modifying phrase is separated from its subject.

Wrong: Piers saw a bear on the way to the gym.

Right: On the way to the gym, Piers saw a bear.

In the first sentence, it isn’t clear if it’s Piers or the bear that’s going to the gym.

Wrong: Wounded by falling off her bike, the paramedics put Jade on a stretcher.

Right: The paramedics put Jade, who was wounded by falling off her bike, on a stretcher.

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Noun-Pronoun Agreement Part 2

Noun-Pronoun Agreement Part 2

In part one of Noun-Pronoun Agreement we covered singular and plural pronouns.

Now let’s look at agreeing in person and making sure that the antecedent is obvious.

Agreeing in Person

In grammar, there are first-, second-, and third-person pronouns.

  • First-Person: I, me, my, mine, we, us, our, ours
  • Second-Person: You, your
  • Third-Person: He, him, his, she, her, hers, it, its, they, them, their, theirs

Just like your antecedent and pronoun must agree in number, they must also agree in person.

Wrong: Writers need to accept that you’ll never satisfy everyone about using a singular “they”.

Right: Writers need to accept that they’ll never satisfy everyone about using a singular “they”.

Wrong: Robyn, as an experienced writer, what are her thoughts about “they” being a singular pronoun?

Right: Robyn, as an experienced writer, what are your thoughts about “they” being a singular pronoun?

Having a Clear Antecedent

Consider this sentence: I got a flat tire on my bike, and the bus broke down, but it was easy to fix. Now you’re wondering, “What was easy to fix? The bike or the bus?” The problem with this sentence is that the antecedent is unclear.

Improved: I got a flat tire on my bike, and the bus broke down, but at least the tire was easy to fix.

Improved: I got a flat tire on my bike, and the bus broke down, but the former was easy to fix.

Improved: I got a flat tire on my bike, and the bus broke down, but the mechanics easily fixed the bus.

Be especially careful when using “this” and “that” that it’s clear what they refer to.

Wrong: Grapes are my favorite fruit. This is great.

Improved: Grapes are my favorite fruit. This bunch is great.

I improved the sentence by adding a noun after “this,” which is a good way to make sure that it’s obvious what “this” is.

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Noun-Pronoun Agreement Singular and Plural

Noun-Pronoun Agreement Singular and Plural

In the parts of speech lesson, you learned that a pronoun replaces a noun. Sometimes a pronoun won’t have a noun that it refers to, like the “you” in the previous sentence. More often, though, a pronoun will have an antecedent: a noun that it’s replacing. In the following examples, the antecedent is bolded and the pronoun is underlined.

Example: Ariel is usually optimistic, but she’s very upset today.

Example: When they arrived  in Los Angeles, the Smiths had trouble clearing customs, so they were at the airport for four hours.

Singular Nouns and Pronouns

The first example sentence shows a singular noun and it’s corresponding singular pronoun. Singular means one.

Here are some singular nouns: banana, radio, Claire, harmonica

Here are some singular pronouns: I, you, she, its, this, himself, who

When you use a singular noun, you can only use a singular pronoun (not a plural one).

Example: Reginald wanted to try throwing the ball himself.

Example: The kitten is huge for its age.

Plural Nouns and Pronouns

As you might expect, when you use a plural noun, you can only use a plural pronoun (not a singular one). Plural means more than one.

Here are some plural nouns: cars, dandelions, cookies, tweets

Here are some plural pronouns: they, us, you, those, who

Example: The tightrope walkers were up so high that I was afraid they would fall.

Example: Jack’s friends, who also play is his band, were at the party.

Is “They” Okay?

English has three third-person singular pronouns: he for males, she for females, and it for things. What English doesn’t have is a gender-neutral third-person singular pronoun. Consider the following two sentences.

Example: Nadia lost her keys at the store today.

Example: Someone lost ___ keys at the store today.

The first sentence is correct because “Nadia” and “her” agree in number (singular) and gender (feminine). But what should replace the blank space in the second sentence? Here are some options:

  • Someone lost their keys at the store today. (“Someone” is singular and “their” is plural, so this sentence breaks the rules that we just learned, but it is acceptable in colloquial English.)
  • Someone lost his or her keys at the store today. (This version is grammatically correct, but it’s clunky, especially if you use it repetitively.)
  • Someone lost his keys at the store today. (“His” was traditionally used as a generic third-person pronoun, but this usage is now considered sexist. Some writers alternate between using he and using she, but such variation can be confusing for the reader.)
  • Someone lost a pair of keys at the store today. (This version doesn’t use a pronoun at all, so it is a great solution.)

Which option should you pick? First, rewrite to see if you can eliminate the pronoun. If rewriting doesn’t work, consider the tone of your writing.

Is it formal, academic, or serious?

Using a variation of he and she is probably your best option, since it’s grammatically correct. Or is your writing informal and conversational?

In that case, using “they” is probably fine, since it’s widely used as a singular pronoun informal speech. Also ask your client if they (!) prefer “they” or “s/he”.

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Parts of Speech

Parts of Speech

In English, there are nine types of words, or parts of speech. Knowing the parts of speech will make it easy to understand other Stellar University lessons.

1. Verbs

Verbs are key because you can’t have a sentence without them. They’re the action words that vivify your writing. Some verbs, like wrestle, sprint, and accelerate, are obviously active, but don’t be fooled into thinking that verbs have to be sporty.

Be, sit, and write are verbs because they all refer to doing something (even if it’s just existing).

2. Noun

You might remember learning that a noun is a person, place, or thing. So, Sherlock Holmes, Timbuktu, blogger, and love are all nouns. As you can see, some nouns are capitalized and some aren’t.

Don’t worry! You’ll learn all about that in the capitalization lesson.

3. Pronouns

Pronouns stand in for nouns. I, they, yourself, who, and somebody are all pronouns.

4. Adjectives

Adjectives modify nouns, meaning that they change nouns, usually by making them more specific. By adding adjectives to the noun “writer,” we can say “crazy, chocoholic, efficient writer.”

5. Adverbs

Adverbs have the same function of modifying, but they change verbs, adjectives, and adverbs. Live vicariously, extremely adventurous, and very malignantly are examples of of adjectives in their three uses. As the examples show, many (but not all!) adverbs end in -ly.

6. Prepositions

While we’re talking about modifiers, let’s cover prepositions, which specify when or where something happens or is. At, beside, in, to, and since are all prepositions.

Some people consider it bad grammar to end a sentence with a preposition, but don’t worry about this convention in informal, online writing.

7. Conjunctions

Conjunctions join words, phrases, and clauses together. They include, but, so, although, because, and as.

8. Articles

Articles are easy to learn because there are only two of them: a (which changes to an in front of vowels) and the. Articles always go before nouns.

A/an is the indefinite article, meaning that it refers to a non-specific noun (e.g. “a dragon” means any dragon). The is the definite article, so it does refer to a specific noun (e.g. “the dragon” is a particular dragon that you’re referring to).

9. Interjections

We’re almost done! Interjections are exclamations like wow, yes, well, darn, and um. They’re separated from the rest of the sentence by an exclamation mark or comma, depending on how strong the feeling is.

That’s it! You now know the nine parts of speech, and you’re all set for when this terminology appears in the rest of Stellar University.

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