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The content creation and marketing blog

Find resources to help you create better content, boost SEO and succeed in your content marketing efforts.

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They Don’t Like Me: How to Work with Your Content Editors

Editors play a key role in the content creation process, but sometimes working with them can be frustrating. Confusing revision requests, convoluted feedback ...[ continue reading ]

5 Reasons Content Marketing Fails

You might have crowned content as king in your marketing organization, but that doesn't mean the kingdom will be successful. Many factors contribute ...[ continue reading ]

How to Tell Freelance Content Writers What You Really Need

Having been on both sides of the complex content marketing puzzle, I've learned that what clients and project managers need isn't always clear ...[ continue reading ]

4 Companies That Are Crushing It With Content Marketing

A winning content marketing strategy can take your business to the next level. Consumers respond to content marketing because it educates, informs and ...[ continue reading ]

5 Tips to Revitalize a Lagging Content Marketing Strategy

Content marketers are getting better at the job every year. North American benchmarks posted by MarketingProfs note that almost two-thirds of B2B and ...[ continue reading ]

How to Get Into Online Video Marketing on a Tight Budget

Online video marketing might have been a luxury in 2015 and 2016, but it's a necessity in 2017. HighQ, a UK-based Software as ...[ continue reading ]

5 Tips to Steer Clear of Legal Issues in Marketing Claims

Businesses that lead the pack in content marketing experience up to 7.8 times more traffic on websites than those that don't. Understanding the ...[ continue reading ]

How Content Strategists Can Boost Content Marketing Efforts

Keeping up in the increasingly competitive online market can be stressful, but hiring a content strategist can boost your content marketing efforts and ...[ continue reading ]

Content Calibration: Boosting Agency Revenue & Retention

Content calibration is a great way to boost efficiency, productivity, and morale for your agency, outsourced workers and the client. What is Content ...[ continue reading ]

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