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Product Copywriting for SEO: How to Be Sure Your eCommerce Copy Conver …
Powerful eCommerce copy must do two things well to work for your bottom line. First, it must include strong keyword optimization and content ...[ continue reading ]
Are Editors Essential to Your Content Marketing Success?
Content marketing is driven by a quest for the best possible ROI. What you get in return for your investment determines which strategies ...[ continue reading ]
Thousands of Product Descriptions? You’ve Got Unique SEO Problem …
Product descriptions outranked pictures and customer reviews as a top-influencing content factor for buyers considering a purchase on an ecommerce site. With Google ...[ continue reading ]
Introducing the Dogs of SMX
When it comes to conference swag, it's easy to predict what exhibitors will give out: Pens T-shirts Notebooks USB sticks Lanyards Keychains Stress ...[ continue reading ]
How to Design and Implement A Local Landing Page SEO Program
How often do you go to Google to search for something like "auto mechanic in Seattle" or "pharmacy in 10019?" If you're like ...[ continue reading ]
6 Crucial Questions for Finding a Content Partner You Can Trust
Marketing is a team effort. No matter how talented your crew is, they may not have the bandwidth or the manpower to adequately ...[ continue reading ]
Thought Leadership in Content: What It Really Means
What in the world is thought leadership, really? It’s no secret that I’m a big fan of words, but what you might not ...[ continue reading ]
Content Seasonality: How Far Out Should You Plan Your Calendar?
About 42 percent of B2B marketers think their current content marketing strategy is effective. That doesn’t seem too bad until you remember that ...[ continue reading ]
Is Multitasking Killing Your Freelance Career? And How to Rescue It
I used to believe I was great at doing multiple things at once and that gave me an edge over the competition, whether ...[ continue reading ]
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