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The content creation and marketing blog

Find resources to help you create better content, boost SEO and succeed in your content marketing efforts.

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Let’s Connect Virtually at SMX Next

As the head of our Client Services team, a big part of my job is attending and sponsoring conferences and industry events. We ...[ continue reading ]

Writer Spotlight: Penny Ethridge — Showing Newbies How It’s Done

Andre Shinyashiki, Yordan Alvarez, Pete Alonso, Kyler Murray, Nick Bosa, Luka Doncic… What do these people have in common? Each recently won their ...[ continue reading ]

7 Shopify Product Description Writing Tips

In mid-2019, more than 800,000 merchants across the globe were using Shopify. With COVID-19 pushing online shopping to even new heights, Shopify saw ...[ continue reading ]

Who’s on Your Business Content Writing Team and How Do You Manag …

According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many ...[ continue reading ]

Clarissa Howard — A Hero to All but Plants

We hear a lot about heroes in the news lately, and they’re not the typical brave civilian stopping an armed criminal or landing ...[ continue reading ]

How to Scale Your Agency By White Labeling Content Writing

An SEMrush survey asked content marketers what their biggest challenges were, and answers ranged from developing content that resonates with the right audience ...[ continue reading ]

How to Optimize SEO for Bing

When it comes to optimizing content for search, any discussion is typically focused on Google. No surprise—Google not only transformed search, it remains ...[ continue reading ]

Creating Content For Every Step of The Buyer’s Journey

If you're not creating content for every step of the buyer's journey, you're literally leaking conversions and profits. Let's look at how to ...[ continue reading ]

The Long-Term Value of Content and Why You Shouldn’t Put Off Cre …

Albert Einstein said, "In the middle of difficulty lies opportunity." He was encouraging others to face problems with the knowledge that they might ...[ continue reading ]

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