Skip to main content

The content creation and marketing blog

Find resources to help you create better content, boost SEO and succeed in your content marketing efforts.

Most Recent

Writer Spotlight: Bea Johnson — Thoughts on Words, Wizards and Wildl …

There have been many famous wizards over the centuries — Prospero, Merlin and Gandalf, to name a few. But we also have quite ...[ continue reading ]

How to Optimize Content for SEO: A Quick Guide

White hat vs. black hat SEO, LSI keywords, SERPs — what do these terms mean, and more importantly, how do they interconnect within ...[ continue reading ]

Online Marketing SOS: What is SEO Article Writing?

You're an established business with a modern website, but you don't get many visitors. Everything looks great, so why can't people find you ...[ continue reading ]

Writer Spotlight: Brianna Ford — It’s a Small World, After All

This installment of Writer Spotlight begins with a salute to two computer scientists — Vinton Cerf and Bob Kahn — whose groundbreaking work ...[ continue reading ]

Writer Spotlight: Rachel Elle — A Peek Into the Life of a Crowd Cont …

When life gets a little unpredictable (2020, we're looking at you), it's good to have things you can count on: the sun rising ...[ continue reading ]

What Are the Principles of Communication?

Great marketing depends upon great communication. Some might say, in fact, that marketing is a type of communication. Conversions happen when consumers feel inspired by ...[ continue reading ]

45 Proofreading Tips and Tricks for Error-Free Copy

One of the best ways to boost your credibility as a writer is to deliver pristine copy. Online grammar tools and spellcheckers can ...[ continue reading ]

What “Fluff Writing” Means and How to Avoid Filler

What do cushions and badly written content have in common? Fluff — and lots of it. Meaningless and irrelevant, fluff is a fatal ...[ continue reading ]

Writer Spotlight: Jenn MacDonald — Yes, It Started With a Bough of H …

Life's full of exciting milestones when you're a writer. There's the first time you finish a draft of your short story, the first ...[ continue reading ]

Craft premium, brand-aligned content with our scalable platform and in-house team of editorial experts.

Get started now