Eric Hoppe
Eric has been working in marketing and product management for over a decade with companies in the software, eCommerce and content creation spaces. He’s particularly drawn to both content marketing and SEO and is excited that the two areas are increasingly converging. While he’s pretty serious about marketing, he does love to drop a great dad joke on occasion.
What Makes a Good Technical Writer?
Bad writing costs big money. As noted by a recent article from the Daily Beast, businesses are losing almost $400 billion each year ...[ continue reading ]
Are Short Blog Posts Worth It in a Long-Form World?
How long should your blog posts be to attract visitors and rank highly with the search engines? Are shorter blog posts your best ...[ continue reading ]
Answers to 10 Interesting Questions About Creating High-Quality City P …
We recently cohosted a webinar with our friends at SEMrush where we delved into how companies focused on local SEO can earn huge ...[ continue reading ]
SMX East Recap + The Dogs of SMX Part Two
It’s hard to believe it’s been 2 weeks since SMX East wrapped up in NYC. We were there exhibiting and showing off our ...[ continue reading ]
6 Situations Where Content Rewriting Can Help Your Marketing
As much as I like to avoid cliches, there's truth in them, and sometimes they're just the best way of saying something. We ...[ continue reading ]
[Ebook] The Complete Guide to Creating City Pages For SEO
Local SEO. It’s kind of a big deal, and so are city pages. And, with good reason – over 50% of Google searches ...[ continue reading ]
How to Leverage Google My Business Posts to Promote Your Content
It's not too often that you can get something for nothing, and it's rare when that something has value. But this seems to be the ...[ continue reading ]
Product Copywriting for SEO: How to Be Sure Your eCommerce Copy Conver …
Powerful eCommerce copy must do two things well to work for your bottom line. First, it must include strong keyword optimization and content ...[ continue reading ]
Thousands of Product Descriptions? You’ve Got Unique SEO Problem …
Product descriptions outranked pictures and customer reviews as a top-influencing content factor for buyers considering a purchase on an ecommerce site. With Google ...[ continue reading ]