Eric Hoppe
Eric has been working in marketing and product management for over a decade with companies in the software, eCommerce and content creation spaces. He’s particularly drawn to both content marketing and SEO and is excited that the two areas are increasingly converging. While he’s pretty serious about marketing, he does love to drop a great dad joke on occasion.
Want Success With Local Landing Pages? Learn How to Avoid These Pitfal …
There are now some 3.5 billion people across the planet who are lucky enough to have internet access. That's a whopping 45% or ...[ continue reading ]
How Creating Content With E-A-T In Mind Can Help Future-Proof Your Sit …
If you've walked the SEO walk for even a mile or two, you've likely stumbled upon the challenges of Google algorithm changes. Google ...[ continue reading ]
Crash Course: How to Become an SEO Content Writer
Ninety-three percent of all website traffic starts with a search engine query.The result? It’s not enough for companies to just create good content ...[ continue reading ]
What Types Of Email Newsletters Are Most Effective in 2019?
Email dates back more than four decades, but it's still got a lot to offer for businesses that want to connect authentically and ...[ continue reading ]
Florida 2? What’s Google’s March Core Algorithm Update Really All …
Another month, another Google algorithm update. You’ve likely been hearing a lot about ‘Florida 2’ over the last week --- and for good ...[ continue reading ]
What Does an SEO-Friendly Blog Title Look Like in 2019?
That’s a good question. SEO professionals always have optimization on their minds. Ensuring their websites, content, and blog posts are as optimized as ...[ continue reading ]
Do High-Density Keyword Articles Still Have a Place in SEO?
Spoiler Alert: The answer is no. Absolutely, positively, and without reservations, focusing on high-density keyword articles is a bad idea, and if you ...[ continue reading ]
Is SEO for Metadata Important to You?
It should be. While the days of stuffing the meta keywords field full of search terms you’d love to rank for are long ...[ continue reading ]
12 Data Sources You Can Cite To Make Your City Pages Stand Out
Local SEO is becoming more and more important, and as we've written, creating city pages and local landing pages are key elements to ...[ continue reading ]