Eric Hoppe
Eric has been working in marketing and product management for over a decade with companies in the software, eCommerce and content creation spaces. He’s particularly drawn to both content marketing and SEO and is excited that the two areas are increasingly converging. While he’s pretty serious about marketing, he does love to drop a great dad joke on occasion.
What Are the Key Benefits to Long-Form Content for SEO?
Most web marketers will tell you that these days, long-form content for SEO is king. Long gone are the days when agencies cranked ...[ continue reading ]
7 Tips for How to Write SEO Content
The early days of SEO might be called the Wild West days of SEO. The fastest guns might have ruled the towns of ...[ continue reading ]
Tips for Getting Amazing Results with Content Outsourcing
Producing great content is a necessary part of digital marketing, but staying competitive takes a lot of work. Here's how outsourcing can help. ...[ continue reading ]
Google’s Webmaster Guidelines: What Can You Learn to Help Future …
Updates intended to improve the engine's search results are implemented daily, although they're often small enough to go unnoticed. Several times a year, ...[ continue reading ]
Content Repurposing: How to Make the Old New to Drive SEO
Reinventing the wheel is a waste of time, and most people agree with that sentiment. But what about improving the wheel? There's a reason the ...[ continue reading ]
A Detailed Look At What Makes Web Content Well-Optimized for Voice Sea …
"Alexa, why is voice search so important for online marketing today?" Ask her this, and she'll probably return a featured snippet answer including ...[ continue reading ]
Expert Checklist: SEO for Blog Posts
Blog posts should never sound like you wrote them solely with SEO in mind. Which is to say, they shouldn't read like a ...[ continue reading ]
Google’s June 2019 Core Update: What You Need to Know
Google's broad core updates in early June have left some brands staggering in the wake of lost traffic. Some of the ramifications of ...[ continue reading ]
Social Media SEO: Essential for Businesses in Every Industry
Search engine optimization, commonly called SEO, is a set of techniques used to improve a website's search engine rankings. The higher your pages ...[ continue reading ]