Eric Hoppe
Eric has been working in marketing and product management for over a decade with companies in the software, eCommerce and content creation spaces. He’s particularly drawn to both content marketing and SEO and is excited that the two areas are increasingly converging. While he’s pretty serious about marketing, he does love to drop a great dad joke on occasion.
How Long Should a Blog Post Really Be?
How long should a blog post be? Well, as with many marketing questions, the classic "it depends" is a good answer. The experts ...[ continue reading ]
Walmart Marketplace SEO: Show Up Strong in Walmart’s Marketplace
Walmart has been a giant of the retail landscape for decades, so it's probably not surprising to you to hear that it's the ...[ continue reading ]
How to Optimize SEO for Bing
When it comes to optimizing content for search, any discussion is typically focused on Google. No surprise—Google not only transformed search, it remains ...[ continue reading ]
[Infograph] – Why Hiring Freelance Writers Makes Sense
Why are companies increasingly hiring freelance writers? That's a really good question, and frankly, one that has a lot of correct answers. Cost ...[ continue reading ]
How to Leverage Expert Content Writers
If brands want to establish trust and authority in their field and rank on Google, they need high-quality content crafted by experts. But ...[ continue reading ]
Black Hat SEO Tactics That Work in 2020, But Might Not For Long
Search engine optimization is a priority for marketing teams of all shapes and sizes. Higher rankings mean more traffic, visibility and conversions - ...[ continue reading ]
The Complete Guide to Google E-E-A-T: How to Improve SEO
What is E-E-A-T in SEO and why should anybody care? The answer to that first question is easy. E-E-A-T stands for experience, expertise, ...[ continue reading ]
Webinar Recap: 5 Secrets From Successful Product Copy Teams
As we head into the busiest time of year for retailers and eCommerce companies, many marketers working in those industries are seeing the ...[ continue reading ]
Content Advertising: How to Leverage Paid Ads in Your Content Marketin …
In communities of marketers and SEOs, it's a constant debate: do you grow a business using PPC or content marketing? The instinct is ...[ continue reading ]